AGENCY: The Barbarian Group
PROJECT GOAL: To drive consumers to Samsung global websites; drive conversion.
- Web content strategist & content developer.
- Developed inaugural project briefs for launch resulting in large-scale, multi-year retained business for client.
- Wrote multi-year series of product-agnostic technology, lifestyle and business articles to inform consumers.
- Project resulted in dramatic lift in website SEO and conversion rate metrics.
- Developed social media and marketing modules to create consumer awareness and engagement, and drive consumers to content, sites.
- Translated into 8 languages, across 70+ regional sites.